Fliptactics – What’s Hot & What’s Not – Part 3

Deciding what's hot or in other words what's actually selling on Flippa.com is something you have to do before you go any further with your flip, this applies regardless of whether you are building to flip or are looking to flip a pre-built site. The only difference is that if you are selling a site you already own then you may deicde to sell or not sell it based on your findings, whereas if you are building a site to flip you could potentially waste a lot of time on a site which has little or no value on Flippa.

Flippa.com makes it extremely easy for you to find out what's hot and what's not with the wealth of information which is readily avialable on their site. By using this information you can make an informed choice on the profit potential of a built to flip site or on a pre-built site you already own. There are several main peices of information which you can examine and take note of:

• Most Active
• Flippa Tags
• Past Listings

In todays post I will be covering the 'Most Active'.

The Most Active

Flippa provides many ways for you to 'sort' current listings available for sale in their marketplace and one of the ones I use in the pre-sale and peri-sale process is the 'Most Active' sort option. When clicked this option will enable you to sort the listings in the marketplace by the number of bids they have, running from highest to lowest. It is this 'most active' sort option which you can use to your advantage when you actually come to sell your website on Flippa to achieve maximum profit. Usually I would examine the top ten listings on the first page to see EXACTLY what they seller is trying to sell. All of the information you need to see WHY an auction is likely to be so popular is available right in front of you on the front page. This information is not only helpful when you are looking to create a 'Built To Flip' site but it's also very helpful when you are looking to gain an rough estimate of the value of a pre-built site you are looking to sell. The following is the information I would concentrate on, listed in the order of most important to least important:

The current price

The current price of the auction will give you some idea of how much profit you could potentially acheieve by creating and listing a site for sale similar to the ones you are examining.

The TYPE of site being sold

Look at whether the site being sold is a blog, a Clickbank product, a web 2.0 application, a hosting company etc etc. By looking at these listings you will start to see a trend emergying of the TYPE of sites which are more popular. Later in the series I will show you a very simple way to identify the types of sites we often sell most often.

The Google PR & Age of the website OR domain it's hosted on

It's important to note that this stage that the Google PR of a website as well as the age of the domain name it's hosted on will often count for alot more than the actual revenue, unless of course the revenue is exceptionally high or low. Sites which already have a PR of 3 or more and a domain age of 3 years or more are likely to gain more interest than newer sites with no PR or PR1.

The monthly profit

The monthly profit isn't just about the amount of profit earned but is also about the source of revenue. As you will see in the next post, sites which earn their revenue from Adsense or Clickbank tend to do be a great type of website to sell and earn a profit from on Flippa.

Once I have looked at all of these factors then I would look at:

• Pageviews
• Totoal monthly traffic

Remember that the above is far from being set in stone, it should just be a guide, sometimes you will find sites which sell for high amounts and have a lower income. Usually though the type of sites which return a high profit and have a low income will almost always have some Google PR or 3 or more, high traffic/page views and domain age of 2-3 years or more.

So what next?

If you have a site you want to sell, ask yourself:

What type of site do you have?

Is your website a blog, a clickbank product, Adsense website etc. Some sites WILL sell better than others.

Does your site have any Google PR?

From experience if it has a PR of 2/3 or more then you are likely to see a higher return for a lower income site IF your site is a quality site with traffic.

How old is your site? And does your site have traffic?

If you site is an 'old' site OR is hosted on an old domain (more than 2-3 years old) then this is likely to play a part in increasing your profit potential.

Does it earn any money? And where does this income come from?

If you site is earning a relatively low income but it has some of the factors mentioned above then you may still be able to earn a good profit from it. Depending on where your site's revenue comes from may depend how well it does.

If you want to build a site to sell for maximum profit, ask yourself:

How can you build a website which fulfills the most popular factors mentioned above? Find out more in a future post!

In the next post we will be looking at "What's Hot & What's" Not using Flippa tags. Let me know your thoughts and experiences of Flippa or any questions you may have by using the comment form below.

The Fliptactics Series - Coming Up (I may add in more as we go along):

• Fliptactics - The Concept!
• Fliptactics - The Money Making Opportunity!
• Fliptactics - What's Hot & What's Not! - Most Active
• Fliptactics - What's Hot & What's Not! - Flippa Tags
• Fliptactics - Building A Fliptastic Site!
• Fliptactics - Getting A Head Start With Traffic, Google PR & Links
• Fliptactics - Auction Day - Achieving Maximum Profit!

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