Have You Ever Built A One Product Website?
When I'm building a new website I usually tend to go for the larger websites rather than the smaller ones but just recently I've built a few smaller single product websites which have done very well indeed. Personally I just think it's a reminder to us all that you don't always have to spend a good chunk in time or money building big websites to get a good return.
As an example I would like to share a short story with you. Just a few weeks back I was visiting a friend of mine who is also into affiliate marketing, only as a hobby though, he had a few domains lying around for Niches that I hadn't even thought of. The niches were very very tightly focused, so tightly focused in fact that they were for single products. I did some basic keyword research using the Google Keyword Tool to try and determine whether or not there was actually any search demand for this particular product. The results I turned up were not outstanding, the search volume was probably what I would consider as just around average, but that didn't put me off. There were plenty of other "long tail" related target phrases which could also be included in the optimization. The best thing was that a good majority of these phrases had very little or no competition at all, so from the outset I knew it wouldn't take a big authority website with lots of links to actually rank it well in the SERPS.
After some time and thought I put together a very simple website with a reasonable amount of content and did a little promotion. In the first week of the site being live it earned $25 and it's continued to earn between $20-40 a week from affiliate product sales ever since. So what sort of website did I build?
Building the Website
The website I built my friend was certainly nothing fancy or complex and what's more it didn't take me a huge amount of time to build. I knew that we only wanted to promote a single product as other products in this particular market were over saturated with competition. The keywords and phrases for this product had very little competition in the search engines and because of that I knew that I wouldn't need to build a big 'authority' website to fill the gap and rank well. For that very reason I decided to build a squeeze page style site.
For this one site I decided to use WordPress and the Flexsqueeze theme from Ryan Grabenstein, I absolutely love these themes as they enable you to have a squeeze page up within a matter of minutes with very little need for customisation. Alongside that I installed all of the usual plugins which you would put onto any new WordPress site such as Google XML sitemaps, All In One SEO, SmartYoutube.
I kept the content very simple and straightforward, using a structure with the product image at the very top of the page and other images through out the content, a full hand written description of the product, it's main benefits and features, affiliate offers and a video review. I also added some outbound links to relevant resources in the footer of the site.
Displaying Affiliate Offers
On this particular site I wanted to present any visitors with the best offers from across the web, I had the perfect tool for that in my own tool box and that was CompariPress. CompariPress enabled me to display the top deals from 10 of the biggest retailers in the UK along with the merchant image, the product image and the price.
Promoting the New Website
I treated this website the same as with any other except I haven't spent anywhere near as long trying to promote it because it's simply so much easier to promote than the much larger websites I usually build.
- I entered the site into my Traffic Bug account - I am always very careful no to be too aggressive with new websites
- I wrote 2 unique articles and submitted one to EzineArticles and one to ArticlesBase
I then left the site to sit for the next few weeks so I could see where it naturally sat in the SERPS.
Without any further promotion that site now sits at number 3 for it's broad target keyword phrase, there is still work to do to get it ranking higher but even at number 3 it's earning between $20-40 a week from sales.
It just goes to show that breaking your neck building big chunky websites isn't the only way to get the job done. There is always more than one way to skin a cat!
Have you had any success by doing this? Are you going to give it a go for yourself?