If you have had your eyes open over the last few months you will know about the release of Microsoft's new search engine, named Bing.com along, with the collaboration of Yahoo and Microsoft to bring the consumer better, faster and more relevant results.

Now, of course Google was not going to take this lying down and they have launched their response. New reports have announced that they are well underway in the process of working on a new and improved version of their search engine, to be 'Caffeine,' which it claims will be faster and more accurate than ever before.

The central blog over at Google has reported that:

For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture for Google's web search. It's the first step in a process that will let us push the envelope on size, indexing speed, accuracy, comprehensiveness and other dimensions.

They remark that general users are not going to notice that much difference with regard to the visual interface of the search engine but the results to power searches may appear different.

You can try out the new Google search for yourself at:

http://www2.sandbox.google.com

They are absolutely right, there isn't any visual difference but I wanted to try out the search to compare the results returned with those of the 'normal' Google search engine.

After completing a search myself, it's obvious that the search results returned are different and Google appears to be sorting more relevant sites to the top of the results. For example if I use the term 'Blue ipod Nano' in the old search engine the top results are from Amazon, Nextag etc however in the new search engine the top few results are from iPod themselves.

Is there any relevance to this? It's really too early to tell but it's safe to say that Google will be aiming to provide the user/searcher with the most relevant results based on their search term, filtering out those poorly built and structured, thin affiliate sites.

Has anyone else tried the new search engine, what results did you see? what are your thoughts?

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