ePN QCP – Don’t Jump Ship Too Soon!
By now you should know about the new QCP structure which eBay Partner Network are about to impose from the 1st of October for current affiliates, if you don't know then where have you been?
ePN launched their new QPC preview in all member dashboards a few weeks back and since that happened there have been a lot of current affiliates talking openly about how they won't stay with ePN and how they want to walk away. The new QPC preview allows current ePN affiliates to view what their current earnings would have been under the new commission structure which is due to go live for all affiliates on the 1st of October. Many people have seen that their earnings preview is lower than their current earnings, causing them to react!
Now, I can understand to a certain extent why people are annoyed with the change, I'm not going to sit here and say that I am 100% ecstatic about it either. Even though I make sure I don't rely on one affiliate program, I still have a good chunk of my income coming from ePN. When I saw my earnings preview for the first week I was actually down by 40% which, as you can imagine, annoyed me somewhat but I didn't react in the same way that a good a majority of people did. Instead of contemplating leaving ePN I began to try and understand why my earnings would have been down under the new system, what sites weren't performing and why they weren't. I also began to look for ways to improve the sites which were performing less by looking at the sites which were out performing their 'actual' earnings, or to put it better comparing and contrasting. Ultimately there are going to be sites which I am going to remove ePN ads from and substitute with similar ads from alternative programs such as Amazon or Overstock using phpZon or phpOStock but there are also going to be sites which do a lot better under the new system, such as the 10 I am currently developing under the new N1Way model. These sites will be built to focus purely on getting targeted 'quality' traffic to eBay with the aim of achieving greater EPC.
Overall, what I am trying to say to you is don't make any quick decisions, be sensible about this and put your feelings about what ePN are doing to one side. Remember to treat this like a business, think of it in a business like manner and remember that you CAN potentially make more money out of this change and that is what you should be aiming for. Yes, you may need to adapt some sites and Yes you may need to ditch some sites but ultimately if you shuffle things around in a planned and well thought out process by using the information you have in your ePN dashboard then there is no reason why you shouldn't continue to do well or even better than before.
My final peice of advice, and I will be doing this myself, is this:
- Hold off making any big changes in the next 2-3 months
- Observe your EPC and your overall earnings
- Break down your earnings and analyze which sites aren't performing
- Work out why certain sites aren't performing and look for ways to make improvements
- If no improvements can be made and certain sites are bringing down your overall EPN then consider monetizing that site in an alternative way to ePN
If after 3 months you still think it isn't worth it then and only then make the decision to walk away. Of course, in the mean time if you know you have sites which are going to perform badly under the new QCP structure then you may want to revise them now before it goes 'live'.
Over the last few years the internet has changed drastically in many ways and so has affiliate marketing. The internet is not, never has been and never will be a stable environment. As a result we will continue to see changes and we will HAVE to adapt to those changes if we want to continue making money online. There's no point fighting against something you cannot change, you may aswell try to turn it around to work in your favor!
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