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Do You Read The Amazon Associates Newsletter?

Written By Ben Johnson on 7 January 2010 6 People Commented
Today I just wanted to publish a quick post to find out how many of you read or use the Amazon Associates newsletter which comes through to your inbox every so often? This is something which, until a few months ago I have ignored, but more recently I have started to take a little bit more notice of it. Generally the products they will send you information on will usually be up and coming releases which are either available for pre-order OR have JUST become available on the market. If Amazon are choosing to promote these products to their affiliates then the chances are that they WILL sell and usually sell well.
If the product is a new product on the market then it won't usually be over saturated with strong competition in the search engine rankings. With the right (product specific) longtail keyword phrase and some simple marketing it should be fairly easy to rank quite quickly in the top 10-20 listings and earn some money from it.

So how do you do it?

It's quite simple, you have a couple of choices, the first is to purchase a domain name OR, and this is my prefered method, register the Squidoo URL for your long tail keyword phrase or product name and build yourself a Squidoo lens around that product. You will need to spend around 30 minutes researching and writing the content for that lens usually including things like:
  • What the product is
  • If it's an updated product how has it improved
  • What are it's advantages
  • What are it's disadvantages
etc etc
Most of the above can be found on Amazon or on some web 2.0 sites and specific forums.
The good thing about Squidoo is that its still considered as an authority site by the search engines, meaning that it is always crawled on a regular basis which will usually result in your lens being indexed relatively quickly. Providing that there isn't much strong competition for your chosen keyword phrase (below around 20,000 "exact" matches in Google) then with some simple marketing of your lens you will usually see it in the top twenty within a week or so.
The best thing about this is that Squdioo is completely FREE, the only thing you are spending is your time writing content and building the lens. If your lens begins to earn you a bit of cash then it may be that you consider building a website on your own domain around the niche which your product is contained within.
After trying this with several lenses so far I have had around a 50% success rate e.g. 5 out of 10 lenses are actually making some money.
Squidoo is not new by any stretch of the imagination but this is a great FREE way of making money with the Amazon affiliate program. Why not give it a go for yourself and let me know how you get on.
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  • Julius Kuhn-Regnier said:

    Hey Ben,

    interesting idea. I recently had the idea of using Squidoo lenses to sell affiliate products and to also generate links. I might have to sign up for the newsletter.

    Btw. you did write a guest post on my blog right?!

  • Ben Johnson (author) said:

    @Julius Kuhn-Regnier – Welcome to the blog and thanks for stopping by.

    It’s just another way of generating a little cash for free with a little work, contrary to what some people believe Squidoo can still earn you money IF you choose the right keywords.

    I didn’t no, why do you ask?

    Ben

  • Rochelle said:

    I glance at the Amazon emails, but rarely give them a complete read-through. Perhaps I will have to rethink this after reading your post…

  • Cherie said:

    hi Ben

    Yes, I have been reading the newsletter, mainly because I’ve got nervous of eBay, previously I didn’t take a lot of notice of Amazon because of that cookie time. I have done Squidoo for some time now, can be hit and miss but as you say, if you create a very tightly focussed lens you can make money, same goes for Hubpages.

  • Olivia said:

    Love to start the New Year with fresh ideas. I get the newsletter, but like you, I’ve never stopped to read it.

    Thanks, Ben.

  • Ben Johnson (author) said:

    @Olivia – Start to take a glance at it you never know what little niche ideas will pop out at you :).

    @Cherie – I know what you mean, the cookie time tended to put a lot of affiliates off, or at least it put eBay affiliates off. I’ve started to do a lot more work with Amazon lately and it’s slowly starting to pay off. As always, just as case of experimenting with different models and methods and repeating what works.

    @Rochelle – It’s basically just another way of getting the top releases from Amazon but most of these new releases are often un-touched and usuaully do very well.

    Ben

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